1. Krsna is not a shopkeeper

    …because they cannot enter into the network of the lotus feet of the Lord, all mental speculators differ in conclusions, and at the end they make a useless compromise by saying, "as many conclusions, as many ways," according to one's own inclination (yatha-rucam). But the Lord is not like a shopkeeper trying to please all sorts of customers in the mental speculator exchange. The Lord is what He is, the Absolute Personality of Godhead, and He demands absolute surrender unto Him only.

    >>> Ref. VedaBase => SB 2.4.21