1. The ocean of eternal bliss

    Krsna consciousness, devotional service to Krsna, is the ocean of eternal bliss. In comparison to this eternal bliss, the so-called happiness of society, friendship and love is simply useless and insignificant. One should therefore not be attached to temporary things. One should take to Krsna consciousness and become eternally happy.

    Srila Prabhupada's purport to SB 7.7.46