1. Krsna Himself wants to taste the nectar of chanting

    anyera ka katha, apane vrajendra-nandana
    avatari’ karena prema-rasa asvadana

    TRANSLATION by Srila Prabhupada
    What to speak of others, even Krsna, the son of Nanda Maharaja, personally descends to taste the nectar of love of Godhead in the form of the chanting of Hare Krsna.

    Cc Antya 3.265