There is a misconception that the Krsna consciousness movement represents the Hindu religion. In fact, however, Krsna consciousness is in no way a faith or religion that seeks to defeat other faiths or religions. Rather, it is an essential cultural movement for the entire human society and does not consider any particular sectarian faith. This cultural movement is especially meant to educate people in how they can love God. Sometimes Indians both inside and outside of India think that we are preaching the Hindu religion, but actually we are not. One will not find the word Hindu in the Bhagavad-gita. Indeed, there is no such word as Hindu in the entire Vedic literature.

From "Science of Self-Realization"