A bona fide spiritual master chants the holy names Hare Krsna, Hare Krsna, Krsna Krsna, Hare Hare/ Hare Rama, Hare Rama, Rama Rama, Hare Hare, and the transcendental sound vibration enters the ear of the disciple, and if the disciple follows in the footsteps of his spiritual master and chants the holy name with similar respect, this chanting constitutes worship of the transcendental name.

From Teachings of Lord Caitanya, by Srila Prabhupada