In our Society, anyone who joins, that means he is interested in Krsna, little. May not be very much. At least, they come here out of inquisitiveness to hear what they speak about Krsna, what do they do about Krsna. But our…, everything is open. There is no secrecy. We worship Krsna, we think of Krsna, we work for Krsna, we glorify Krsna, we chant for Krsna, we dedicate our life for Krsna. There is no other business than Krsna.

From Srila Prabhupada's lecture on Srimad-Bhagavatam 7.9.8 — March 5, 1972, Calcutta