The yogis, karmis, jnanis, they are not interested about hearing Krsna; they are trying to become Krsna. And that is another maya. Nobody can become Krsna — it is not possible. To become Krsna is ludicrous. Krsna, when He was present, He never tried to become Krsna. He was Krsna from the very beginning. That is Krsna. Krsna killed the Putana demon when He was three-months-old child. So He had no chance practicing mystic yoga to become Krsna. Nowadays it has become a fashion to become God by mystic yoga. That kind of God is not Krsna. To try to become Krsna — that means he was not Krsna; now by mystic yoga he has become Krsna. This theory is most ludicrous theory. Krsna cannot be… One cannot become Krsna by some mystic yoga process. So we are not talking of that Krsna, that God, who has become God by mystic power. Nobody can become, but they are thinking, vimukta-maninas, they are thinking that "I have become Narayana. I have become Krsna. I have become God."

From Srila Prabhupada's lecture on Bhagavad-gita 4.1 — February 7, 1974, Vrndavana