Srimad-Bhagavatam is the easiest way of directly approaching Krsna. Isvarah sadyo hrdy avarudhyate 'tra krtibhih susrusubhis tat-ksanat (SB 1.1.2). Diverting even a little of one's attention toward Krsna and activities in Krsna consciousness immediately enables one to achieve the highest perfection of life. This is the purpose of the Krsna consciousness movement. Lokasyajanato vidvams cakre satvata-samhitam (SB 1.7.6). The secret of success is unknown to people in general, and therefore Srila Vyasadeva, being compassionate toward the poor souls in this material world, especially in this age of Kali, has given us the Srimad-Bhagavatam. Srimad-bhagavatam puranam amalam yad vaisnavanam priyam (SB 12.13.18). For Vaisnavas who are somewhat advanced, or who are fully aware of the glories and potencies of the Lord, Srimad-Bhagavatam is a beloved Vedic literature. After all, we have to change this body (tatha dehantara-praptih [Bg. 2.13]). If we do not care about Bhagavad-gita and Srimad-Bhagavatam, we do not know what the next body will be. But if one adheres to these two books — Bhagavad-gita and Srimad-Bhagavatam — one is sure to obtain the association of Krsna in the next life (tyaktva deham punar janma naiti mam eti so 'rjuna [Bg. 4.9]). Therefore, distribution of Srimad-Bhagavatam all over the world is a great welfare activity for theologians, philosophers, transcendentalists and yogis (yoginam api sarvesam [Bg. 6.47]), as well as for people in general.

From Srila Prabhupada's purport to SB 10.12.7-11