Our distribution of literature solves our material financial difficulty as well as making propaganda. But you have not gone to the actual reading public: schools, colleges, university libraries. The scholarly reading public you have not yet touched. Is it not? Scholarly reading public means libraries, schools, colleges, universities. But you have not touched them. You are simply distributing on the street. Our literature is meant for higher section, scholarly section. That section we have not yet touched–philosophers, religionists, highly intellectual public. We are meant for that, our literature. That you have not touched yet. So we should endeavor to deal with it. What will these great elite philosophers speak before us? We have got so much stock. They can simply present some theories or thesis, and we can defy all their… You are better elite than they are.

(Srila Prabhupada, conversation, unknown date; from VedaBase)