Arjuna is fighting. That is also Krsna consciousness. Yudhyasva mam anusmara [Bg. 8.7]. Krsna said that "You chant. You remember Me. At the same time, fight." Yudhyasva mam anusmara. He never said that "Simply fight" or "Simply chant," because in the material world that is not possible. Therefore chanting must be there, but at the same time, you have to work how to continue this movement. The movement requires energy. We are printing so many books. For spreading this knowledge, that must be distributed. Home to home, place to place, man to man, this literature must go there. If he… If one takes one book, at least one day he'll read it: "Let me see what is this book I have purchased the other day." And if he reads one line his life will be successful — if he reads one line only, carefully. This is such literature. So therefore book distribution I am giving so much stress. Somehow or other, small book or big book, if it is given to somebody he'll read someday, and he'll derive… Svalpam apy asya dharmasya trayate mahato…

Srila Prabhupada, lecture on Bhagavad-gita 16.9  — February 5, 1975, Honolulu