Train up your mind, God, godly mentality. Then you'll be transferred next life, back to home, back to Godhead. That is required. This Krsna consciousness movement is training the people for being promoted to the highest standard of life. This Krsna consciousness movement is so important. We are giving chance to the people not to become next life cats and dogs and vultures. But associate of Krsna. To become a cowherd boy, to play with Krsna, or gopi, to dance with Krsna. This much facilities we are giving.

So everyone should consider how much welfare movement is this Krsna consciousness movement and they should follow the instruction of Krsna and the acaryas and make their life successful.

From Srila Prabhupada's lecture on Bhagavad-gita 13.4 — Paris, August 12, 1973