If you simply think of Krsna only, then you get a body where by which you can go to Krsna. You can go to Krsna.

By going to Krsna, you can talk with Krsna personally. You can play with Krsna personally. You can dance with Krsna. That is Krsna-loka. Just like we have got a picture, rasa dancing going. Here is picture, Krsna's. Everyone can get this opportunity.

Therefore Krsna comes to show practically how enjoyable life with Krsna in Vrndavana. Krsna is simply jolly, anandamayo 'bhyasat [Vedanta-sutra 1.1.12]. In Vrndavana life you will see, everyone is jolly. The birds, trees and the water, the land, the cows, the calves, the inhabitants, the cowherd boys — everyone is happy simply by loving Krsna. Simply by loving Krsna. So Krsna therefore manifests His lila, that "Why you are rotting in this material world? Come to Me and enjoy life eternally." That is Krsna business. He is so kind. Yada yada hi dharmasya glanir bhavati bharata [Bg. 4.7]. People, when they become debauch to enjoy life in this material world… What is the enjoyment? The last enjoyment there, sex life. Is that very good enjoyment? But they have accepted. Yan maithunadi-grhamedhi-sukham hi tuccham [SB 7.9.45]. Maithuna means sex intercourse. That is their life and soul. They do not know. They have no information. There is better pleasure, eternal pleasure. That they do not know.

Therefore there is need of Krsna consciousness movement to understand that.

From Srila Prabhupada's lecture on Srimad-Bhagavatam 1.15.32 — December 10, 1973, Los Angeles