Krsna is coming as Caitanya Mahaprabhu to show us the way how to understand Krsna. Caitanya Mahaprabhu means Krsna Himself, present to teach us how to understand Krsna. So Krsna is so kind: He is coming Himself. He's teaching Bhagavad-gita. Again He is coming as Caitanya Mahaprabhu, as devotee, to become a devotee of Krsna. Krsna-prema-pradaya te [Cc. Madhya 19.53]. He's not only teaching Krsna but love of Krsna. Krsna, when He personally came, He did not teach how to love Him. He simply asked, "You rascal, surrender to Me." That's all. "You are all rascals. You have forgotten Me. I am the Supreme. You are searching after so many wrong things. You have created so many so-called occupational and religious duties, but these are all useless." That much.

But again Krsna came to teach people how to love Krsna. Therefore Rupa Gosvami offers his respect to Caitanya Mahaprabhu, namo maha-vadanyaya krsna-prema-pradaya te: [Cc. Madhya 19.53] "You are not only giving Krsna but giving love of Krsna." That is very rare thing. Prema pumartho mahan. People are after dharma, after kama, moksa, but Caitanya Mahaprabhu says, "No, above this, there is fifth perfection. That is prema, Krsna-prema." Prema pumartho mahan.

From Srila Prabhupada's lecture on Srimad-Bhagavatam 7.9.15 — Mayapur, February 22, 1976