It is Krsna's pleasure that whatever you want, you can get it. You get all advantage by Krsna. If you want to become a demon, Krsna will supply you: "All right, you become a demon. You take whatever you want from Me." He will give you. Similarly, if you want to become a demigod or devotee, Krsna will supply you all the necessities. Now it is my choice whether I shall become a demon and whether I shall become a devotee. This is my choice. Krsna is equal to everyone. Samo 'ham sarva-bhutesu [Bg. 9.29]. Otherwise, how He is God? If He is partial to somebody, then He is not God. He must be equal. He is equal to the devotee and nondevotee. Whatever the nondevotees want, Krsna supplies. And whatever the devotees want, Krsna supplies.

But He is very much pleased with the devotee. Therefore, his supplies are very immediate; and the demonic supply, that will depend on his work, karma. It will depend on the karma. And devotee's supply, because this is bhakti, it is immediately there. That is the difference.

(From Srila Prabhupada's class on Bhagavad-gita 16.4  — January 30, 1975, Honolulu)