This is the sum and substance of Vrndavana lila. Krsna comes, He exhibits His lila in Vrndavana to attract the conditioned souls, who are engaged in false lila, temporary lila, or hellish lila. Krsna wants to save us.

From Srila Prabhupada’s lecture on Sri Caitanya-caritamrta, Adi-lila 7.8 — March 15, 1974, Vrndavana