Caitanya Mahaprabhu says, ei rupe brahmanda bhramite kona bhagyavan jiva [Cc. Madhya 19.151]. Unless one is bhagyavan, very fortunate, he'll not go back to home, back to Godhead. He will rot here. So this Krsna consciousness movement means we are trying to make people bhagyavan. If he wants, he can become bhagyavan. That is our attempt.

We are creating so many centers. We are teaching how to become bhagyavan, fortunate, how to go back to home, how he can be happy. Now, if one is fortunate, they will take this instruction and turn his life. Therefore this is mission. But without becoming bhagyavan, nobody can go. Fortunate.

So we are giving them chance to become fortunate. This is our mission. The most unfortunate is getting the chance of becoming fortunate. Any one of us can consider this, how from unfortunate life they are coming to fortunate. This is Krsna consciousness movement, that we are giving chance to the unfortunate.

Everyone is unfortunate. Everyone is a rascal. We are giving chance how to become intelligent and fortunate. This is Krsna consciousness. If the people are not so unfortunate and rascal, then what is the meaning of preaching? Preaching means that you have to turn the rascals and unfortunate to become intelligent and fortunate. That is preaching.

But unless you are fortunate and intelligent, you cannot take to Krsna consciousness. That is a fact.

Srila Prabhupada — October 18, 1975, Johannesburg