We should learn how to do good to the people in general. They have forgotten their relationship with God. You should be sympathetic for them. That they're suffering on account of their forgetfulness of God, let us do some service to them. Awaken them. Awaken their Krsna consciousness. That is Krsna consciousness movement. It is the best welfare activities to the human society. Because he has got, he has forgotten Krsna, he's suffering and if you awaken his Krsna consciousness then he will be happy.

Ref. VedaBase => Bhagavad-gita 4.9 — Bombay, March 29, 1974