Prabhupada gave a lecture in 1966 in which he answered the question, “Why does Krsna expand?” Krsna expands to enjoy. Then he said, “Take, for example, myself as spiritual master. Suppose I have some disciples. What is the meaning of this disciples? It is to enjoy. I take disciples so that we can be together and have kirtana and prasadam. We eat together, we have kirtana, and we talk together about Krsna. It is to enjoy.”

(From “Prabhupada Meditations” by SDG)