Some way or other, if you take to Krsna consciousness, your reluctance for sense gratification will automatically come. You haven’t got to train yourself “How to stop my sense gratification?” if you simply go on chanting Hare Krsna sincerely. And what is that process? Chanting and hearing. When you chant, you hear, and you will enjoy. And you will enjoy so nicely that you will give up all that is not wanted in the advancement of his spiritual life.

From Srila Prabhupada’s lecture on Bhagavad-gita 9.29-32 — New York, December 20, 1966