Life is Krsna consciousness. So if you actually feel for your country, for your community, for your people, just spread this Krsna consciousness. They’re dying. You spread this Krsna consciousness, they’ll come again to life, and everything will be actually beautiful. That is my request. I came to your country with this mission, that “The American people, they are feeling frustration. If they take to Krsna consciousness, they’ll be happy, and others will follow their example.” So now, some of you, my advanced students, you have understood the philosophy. Some of you have taken sannyasa. So go town to town, village to village. Preach this Krsna consciousness. Bring them to life, so this frustration will be stopped.

From Srila Prabhupada’s lecture on Srimad-Bhagavatam 2.3.14–15 — May 31, 1972, Los Angeles