It is not that one should worship Krsna once a week or once a month. Rather, one should worship Krsna twenty-four hours a day (nitya). The Deity should have a new dress every day or twice or four times a day — as many times as possible. This is called srngara. Krsna is the most opulent enjoyer, and we should supply Him things by which He can enjoy. For instance, if someone
gives me new clothing, I say, "Oh, this new clothing is very nice," and this is my enjoyment.

Similarly, we should try to satisfy Krsna every day with gorgeous clothing. The dress for the Deity should be first class, the food offered to Him must be first class, and the place where He is situated in the temple must be first class or even more than first class. Furthermore, the temple should always be as clean as glass. Everyone remarks that the temples of the Krsna consciousness movement are very clean, and they must be very clean. The more one cleanses the temple, the more one's heart becomes cleansed. This is the process of devotional service. The more we dress Krsna, the more satisfied we become.

At the present moment we are accustomed to seeing and appreciating our own clothing. I think, "What costly clothing I have," and in this way I become satisfied. But when we dress Krsna we shall feel spiritual satisfaction.

>>> Ref. VedaBase => TQK 19: Crossing Beyond Illusion's Currents