Even you are a drunkard, you are fond of tasting wine, I should recommend that you simply think that "This taste of wine is Krsna." That will make a yogi of you. That will make you the greatest yogi. If you simply think this, that "I am tasting wine. Oh, very nice taste. This is Krsna."

From Srila Prabhupada's lecture on Bhagavad-gita 7.1 — Upsala University Stockholm, September 8, 1973