We should always know that great thinkers, great sages, rsis, they are sitting in the secluded place, in a forest, not idly. They are always
thinking how people should be benefited, how people should be benefited. Lokanam hita-karinau. Just like we sing daily about the Gosvamis.
nana-sastra-vicaranaika-
lokanam hita-karinau tri-bhuvane manyau saranyakarau
radha-krsna-padaravinda-
vande rupa-sanatanau raghu-yugau sri-jiva-gopalakau **
These gentlemen, some of them were big zamindar, some of them were learned scholars, some of them were ministers in the government service, but they left everything. And at Vrndavana they sat down? Nana-sastra-vicaranaika-
researching all kinds of Vedic literature how things should be presented to the people of this age so that they can take up the matter very seriously and easily and they can make progress. That was their business, not that they left home, become easy going, and take prasadam and go on sleeping.
Oh. No, no, no, no. They had no time to sleep. They were always thinking, lokanam hita-karinau, how people should be benefited. As much as the Lord is very much anxious for our benefit, similarly, the devotees of the Lord, they are equally anxious for the benefit of the public.
(From Srila Prabhupada's lecture on Bhagavad-gita 3.17-20 — New York, May 27, 1966)