The glaring attraction of city, that is maya. In the modern age people are more attracted by the city life, but we should know city life… Not for the devotee; generally, people in general, they like city life, but that is maya. Maya means "which is not fact." We are thinking that this way we shall be happy, but that is not fact. This is called maya. Ma-ya — "it is not." You are thinking that in this way you will be happy, but it is not. This is called maya. One English poet also said, Cowper, that city is made by man but village is made by God.

So if you can stick to this village life and be satisfied whatever you produce… You can produce your necessities; there is no difficulty. If we keep cows and grow food grains, fruits, vegetables, then we can live very peacefully like that. There is no need of going to the city. That is the plan of God, Krsna. Krsna personally exhibited. Vrndavana is village; it isnot city. We are trying to go to the village of Krsna — Vrndavana.

(Srila Prabhupada — May 25, 1975, Honolulu)