You should always remember the Gita Press example. They had third-class printing and doubtful subject matter, yet they were maintaining seventy-five big printing machines. There is so much scope. If we give first-class printing and first-class subject matter, there is huge scope. Whatever the price, Hindi-speaking people will pay; they are not poor. Print huge stock, ten thousand at a time minimum. I shall take charge of distribution. I want to see at least all manuscripts printed. We shall do exactly like the karmis, not for ourselves, but for Krsna.
Srila Prabhupada, quoted in TKG's Diary: July 28