Nityam bhagavata-sevaya: we have to read Srimad-Bhagavatam daily, and twenty-four hours. That is the injunction: nityam. Nityam means "always." So our members especially those who are inmates, they, and those who are becoming members, ordinary member or patron member, we are giving them books. Please read them carefully. Don't take books that "I am member. It is my duty to take books and keep it in the almirah." No. Read it thoroughly. Nityam bhagavata-sevaya. By regular reading of Srimad-Bhagavatam, then our this material contamination becomes vanquished. Nasta-prayesu. Nasta-prayesv abhadresu nityam bhagavata-sevaya [SB 1.2.18]. As soon as it begins to diminish, then it will diminish finally, and then you will be situated in your pure, original constitutional position, Krsna consciousness, bhakti-yogatah. Evam prasanna-manaso bhagavad-bhakti-yogatah [SB 1.2.20]. By cleansing the heart we become prasanna-manasah, very jubilant. Bhagavad-bhakti-yogatah. Therefore this bhagavata-dharma should be practiced from the very beginning of life, and it should be studied. We have got so many books. One can read… Whatever already we have got, books, one can read for fifty years continually and get new enlightenment one after another.

From Srila Prabhupada's lecture on Srimad-Bhagavatam 3.26.41 — January 16, 1975, Bombay