The bhaktivedantas are impartial in distributing the transcendental knowledge of devotional service. To them no one is enemy or friend; no one is educated or uneducated. No one is especially favorable, and no one is unfavorable. The bhakti-vedantas see that the people in general are wasting time in false sensuous things. Their business is to get the ignorant mass of people to reestablish their lost relationship with the Personality of Godhead. By such endeavor, even the most forgetful soul is roused up to the sense of spiritual life, and thus being initiated by the bhakti-vedantas, the people in general gradually progress on the path of transcendental realization.  

From Srila Prabhupada's purport to SB 1.5.24