First business is sravanam. You can hear. Whom? Visnu, not nonsense talks. Visnu, Krsna, you hear. So you can hear anywhere. There is no specific mention that it can be heard in such and such place. You can anywhere. But a holy place like Vrndavana, the hearing has got a special effect. So here we are establishing this mandira. And you foreigners, you have taken some interest. I am very much pleased. So constantly come here and hear about Krsna. This is the pastimious place of Krsna, Vrndavana.

From Srila Prabhupada's lecture on Srimad-Bhagavatam 1.7.6 — Vrndavana, April 18, 1975