Indian man(5): Srila Prabhupada, why do most people in this Kali-yuga worship Lord Siva instead of worship Lord Krsna? Because Krsna known as God…

Prabhupada: Because they can get immediate money from Siva. That is the reason. Lord Siva is the proprietor, or the supreme person within this material world, and he is asutosa, very easily pleased. Therefore materialistic person go to him for some material benefit, and he gives. That's all.

Indian man (6): But Lord Siva is the greatest Vaisnava.

Prabhupada: Yes, everyone is Vaisnava. He is the greatest Vaisnava. Vaisnavanam yatha sambhuh. Unless he is Vaisnava, how he gets this power? The power comes from the original person.

From Srila Prabhupada's lecture on Bhagavad-gita 7.2 — October 28, 1975, Nairobi