The people are becoming against Krsna: "Why Krsna should be God? I have got another God, manufactured. Here is God." Krsna was so beautiful, and "I am God." So ugly God? No. There are so many ugly Gods nowadays, that ferocious face and he is God. We worship God, so nice face, people come and become enchanted. And they bring a God, a ferocious head, and he becomes God.

From Srila Prabhupada's lecture on Srimad-Bhagavatam 6.2.4 — September 8, 1975, Vrndavana; probably referring to "Satya Sai Baba."