Sent to BVKS Sanga by Gokula Candra Prabhu:-

There is a saying, gopayet matr-jara-vat: "One should keep prema hidden, as one would conceal that one's mother has a paramour." A devotee actually experiencing prema would never divulge his inner ecstasies just to establish a reputation for himself among Vaisnavas.

Ref. VedaBase => Brhad Bhagavatamrta 3.5.219