We are trying to present Bhagavad-gita, or Krsna, as He is. And by the grace of Krsna, it is coming out successful. For thousands of years Bhagavad-gita was being read in foreign countries by big, big scholars, philosophers, but there was not a single devotee of Krsna. But we have started this movement, not even five years old, we have got sixty branches, and there are thousands and thousands of devotees. Why? The secret is that we have not cheated people; we have not adulterated.

If you put something for sale in the market which is very pure, automatically you'll get many customers — automatic — because the thing is pure. If you sell pure milk, just from the farm, there will be many hundreds of customers immediately, and if you sell adulterated, homogenized, water-mixed milk, the milk will be sold, but not very many customers ordinarily.

So anything pure will attract. That is natural. Pure love, pure foodstuff, anything pure. Pure gold. In economics also. It is said, "Bad money drives away good money.'' If you put bad money, just like nowadays the currency is some papers, paper currency, so drives away good money. Good money means gold coins. They are not to be seen. That is economic law: as soon as you put bad money, the good money will vanish.

So try to present Krsna as is. People will be attracted.

(Srila Prabhupada; Arrival Lecture — July 29, 1971, Gainesville)