In the Varaha Purana there is a statement praising the residential quarters of Mathura. Lord Varaha tells the men of earth, “Any person who becomes attracted to places other than Mathura will certainly be captivated by the illusory energy.” In the Brahmanda Purana it is said that all the results of traveling on all the pilgrimages within the three worlds can be achieved simply by touching the holy land of Mathura. In many sastras (scriptures) it is said that simply by hearing, remembering, glorifying, desiring, seeing or touching the land of Mathura, one can achieve all desires.

From NoD ch. 12