At least for some time, we must create Satya-yuga, the age of reason and piety. We can easily accomplish this Herculean task simply by reintroducing Lord Caitanya’s sankirtana movement of the congregational chanting of Lord Krsna’s name and thus flooding the world with krsna-prema. All living entities — the human beings, who are afflicted by Kali-yuga, as well as sub-human beings — must be drowned in the floodwaters of krsna-prema.

(From “Renunciation Through Wisdom” by Srila Prabhupada