Guest: Could the president of the Coca-Cola company find the way to Krsna, to serve Krsna?

Prabhupada: Yes, everyone can serve. Cola company?

Guest: Somebody that manufactures a product which is basically destructive.

Prabhupada: No. Coca-Cola company… Of course, we advise… Krsna advises, yat karosi. It includes Coca-Cola company. But He said yat karosi: "Whatever you do." Krsna said, "Whatever you do." So that includes all kinds of activities. But will the Coca-Cola company agree to give the profit to Krsna? Then he is Krsna conscious. The profit he will enjoy for his wine and woman, that's all, not for Krsna. That is the difficulty.

Guest: Can the profit of the manufacture of something which is manufactured purely for profit be turned to good?

Prabhupada: Yes, if he gives to Krsna. Just like Arjuna. He fought. He killed. Killing is not good business, but he killed on the advice of Krsna, and he became a bhakta by killing.

(March 13, 1975, Tehran)