What we are requesting you? "You think of Krsna. Chant Hare Krsna." That's all. Where is the difficulty? We don't say, "You think of that, this of that, to this demigod, that demigod." No. We don't say. What is the use of other demigod? We show all respect to everyone, even to the ant, but that does not mean that any demigod, any damn, any rascal, should be worshiped as God? No. That is not possible. We can show respect even to the insignificant ant. Trnad api sunicena taror api sahisnuna [Cc. Adi 17.31, Siksastaka 3]. That may be another thing. But we cannot accept anyone as God. That is not possible. That is knowledge. That is knowledge. Be convinced firmly, krsnas tu bhagavan svayam [SB 1.3.28]: "Bhagavan means Krsna, nobody else." Kamais tais tair hrta-jnanah yajante anya-devatah [Bg. 7.20]. Anya-devatah, accept as God, they are accepted by the rascals, hrta-jnanah, those who have lost their knowledge.

So don't be lost of your knowledge. Stick to Krsna and accept His words as it is.

From Srila Prabhupada's lecture on Bhagavad-gita 16.1-3 — January 29, 1975, Honolulu