Why are we preaching? Why, what was the necessity to come in the Western country? No. Krsna wants; Caitanya Mahaprabhu wants. Therefore devotee goes from town to town, village to village. Prthivite ache yata nagaradi-grama [CB Antya-khanda 4.126]. This is Vaisnava. He is thinking for everyone. Because it is a fact, without Krsna consciousness, everyone is suffering. That’s a fact. So therefore preaching is so important — to awaken them. Jiva jago, jiva jago, gauracand… This is Gauracanda, Caitanya Mahaprabhu’s mission, to awaken everyone from this material entanglement. That is preaching.

From Srila Prabhupada’s lecture on Srimad-Bhagavatam 6.1.50 — June 16, 1976, Detroit