From Srimad-Bhagavatam you will find the vrndavana-lila – the cowherds boys and the cows, the calves, the trees, the plants, the flowers, the water. The description is there that everyone is Krsna conscious. They do not know that Krsna is the Supreme Personality of Godhead. They do not know it; neither they care to know it. What is Supreme Personality of Godhead, what is Brahman, what is Paramatma, they do not care to know these things. But they have unalloyed, unflinching love for Krsna. This is Krsna consciousness. Yasodamayi is seeing wonderful things in Krsna, but she never thinks that "Here is the Supreme Personality of Godhead, Krsna." She thinks that "Krsna is my child. This wonderful thing has happened due to Providence." She thinks that "The Supreme Lord, or the Absolute Truth, is different, and here Krsna is my child."

(Srila Prabhupada – December 31, 1974, Bombay)