Everything is there in the Bhagavad-gita. Unfortunately, we do not take care of it, and we make our own interpretation. This rascaldom is going on. And perhaps we are the only society who is proclaiming, "Here is God, Krsna. Take it." We are the only society in the whole world. Otherwise they are all misled, all misled.
So anyway, others may cooperate or noncooperate, we don't mind. But we cannot change our policy. Our policy is: Krsna says, "I am the Supreme"; we must declare throughout the whole world that Krsna is the Supreme. Krsna says, mattah parataram nanyat kincid asti dhananjaya [Bg. 7.7]. We shall declare to the whole world that "Krsna is the Supreme. There is no more superior anyone than Krsna." This is our Krsna consciousness movement.
From Srila Prabhupada's lecture on Srimad-Bhagavatam 7.6.1 — December 2, 1975, Vrndavana