This world of maya is called durasraya, which means “false or bad shelter.” One who puts his faith in durasraya becomes a candidate for hoping against hope. In the material world everyone is trying to become happy, and although their material attempts are baffled in every way, due to their nescience they cannot understand their mistakes. People try to rectify one mistake by making another mistake. This is the way of the struggle for existence in the material world. If one in this condition is advised to take to Krsna consciousness and be happy, he does not accept such instructions.

Srila Prabhupada, NoI Verse 7, ppt