The holy name has to be chanted to please the Supreme Lord, and not for any sense gratification. If this pure mentality is there then you become so glorious that not only do you become purified yourself, but you become competent to deliver others. So go on doing this nicely and Krishna will help you make advancement in Krishna consciousness.

From Srila Prabhupada’s letter to Turiya (Alice Coltrane), 12 March, 1977