Gopi-kanta: Srila Prabhupada, what is the exact benefit if a person just takes a Srimad-Bhagavatam on the street and gives some donation to help out the printing costs or whatever?

Prabhupada: That is already explained. They will read. They will see the picture of Krsna. Immediate profit is, they will ask, “What is this picture?” And you will say, “Krsna.” “Oh,” they say, “it is Krsna?” Then… [laughter] From the beginning of the cover, the benefit begins, because the uttering the word “Krsna” is benefit. Then, if he reads… Of course, if he pays for the book, he will read. So you give a chance to the person to know about Krsna, their life becomes sublime.

( June 26, 1974, Melbourne)