Those who are transcendentalist, they are not interested in these worldly talks. That is very disgusting to them. They avoid such company who talks nonsense about these worldly affairs. Sri Caitanya Mahaprabhu advised His disciples, gramya-katha na kahibe [Cc Antya 6.236]. Gramya-katha. Gramya means pertaining to the village, society, neighborhood. People are interested in talking the gramya-katha. Grama, from grama, gramya. Just like the newspaper. This newspaper is full of gramya-katha. There is no spiritual understanding. The whole newspaper… Here we have got four, five, ten pages newspaper, and in USA they have got bunch, one load of newspaper, full of gramya-katha. There was an estimation that the New York Times required, to publish one day’s publication, to kill so many trees. Because the paper is now in scarcity. Why? Because they’re killing the trees and making this gramya-katha newspaper, bunch of. Useless. They are making profit.

Srila Prabhupada/ Talk on Srimad-Bhagavatam 3.25.12 – November 12, 1974, Bombay