1. Don’t compromise for cheap popularity

    Lord Caitanya was eulogized by Rupa Goswami as the latter understood that Lord Caitanya was there to distribute Krishna Consciousness. The only gift for the humanity at large. Lord Caitanya wanted that the message should be distributed in every village and town of the globe. Let us do this service as far as possible in all seriousness. We can not make any compromise with anyone for cheap popularity.

    From Srila Prabhupada’s letter to Brahmananda, 21 December 67