When Caitanya Mahaprabhu said that all over the world His message will be broadcast, does it mean that it will be simply a cinema show? No. He wanted that everyone should become perfect Vaisnava. That is His purpose. It is not to make a farce — some lecturing or some mutual praising society. No. It is Krsna Society.

From Srila Prabhupada’s lecture on March 2, 1975, Atlanta