Krsna is very much anxious because we are suffering and we are sons of Krsna; we are part and parcel of Krsna. He is unhappy to see that you are suffering. That is natural. If the son is suffering from ailment, the father also suffers: “How the son will be cured?” The son may not know it, but the father is suffering without having that ailment. Similarly, Krsna, the…, He is the father of all living entities. Aham bija-pradah pita. Krsna says. It is not my word, but Krsna says. Sarva-yonisu kaunteya [Bg 14.4]: “All different forms of life,” sambhavanti, aham bija-pradah pita. So Krsna is the father of everyone, and He is very much anxious for us, to get us back. Therefore He is ordering, “You rascal, why you have created so many ‘isms’? Just surrender to Me. I will give you protection. Just surrender.” Sarva-dharman parityajya mam ekam saranam vraja [Bg 18.66]. For this purpose He comes.

From Srila Prabhupada’s lecture on Srimad-Bhagavatam 3.26.18 – December 27, 1974, Bombay