1. A matchless gift

    One should not take this process of Krsna consciousness as something cheap, but as a matchless gift bestowed upon suffering humanity by the Lord Himself. Simply by engaging in this process, all the anxieties and fears of one’s life, which in actuality revolve about the fear of death, are allayed.

    From: Krsna Consciousness, the Matchless Gift, by Srila Prabhupada