1. Attraction to Krsna’s qualities

    To be attracted by the qualities of Krsna means to be attracted by Krsna Himself, because there is no real distinction between Krsna and His qualities. Krsna’s name is also Krsna. Krsna’s fame is also Krsna. Krsna’s entourage is also Krsna. Krsna and everything related with Krsna which gives stimulation to love of Krsna are all Krsna, but for our understanding these items may be considered separately.

    From The Nectar of Devotion by Srila Prabhupada