By understanding bhagavata-dharma, one immediately becomes free from material contamination. Living entities, who are part and parcel of the Supreme Personality of Godhead, are loitering in this material world suffering. When they are instructed by the Lord Himself about bhagavata-dharma and they adopt it, that is victory for the Lord, for He then reclaims these fallen souls. A devotee following the principles of bhagavata-dharma feels very much obligated to the Supreme Personality of Godhead. He can understand the difference between life without bhagavata-dharma and life with bhagavata-dharma and thus he ever remains obliged to the Lord. Taking to Krsna consciousness and bringing fallen souls
to Krsna consciousness is victory for Lord Krsna.

From Srila Prabhupada’s purport to SB 6.16.40