We repeat “Krsna” — Hare Krsna, Hare Krsna, Krsna Krsna, Hare Hare / Hare Rama, Hare Rama, Rama Rama, Hare Hare. Why we repeat? The more we repeat means we learn to love. That is required.

Anything which you do not love, you cannot repeat. It will be disgusting. Anything, any other word you take, if you simply repeat, you’ll feel disgusted. Sometimes those who are not in the Krsna conscious life, they also feel this repetition as disgusting, hackneyed, because they have not developed love.

Rupa Gosvami says that “What shall I chant with one tongue, and what shall I hear with two ears? If millions of tongue I would have possessed, then I could chant little.” And they’re tasting… Because they have got love for Krsna, they are tasting the nectarean of chanting. They cannot give up. In the material world also there are many slogans. We repeat because we love.

So real thing is to develop love for Krsna. That is the Vrndavana standard. In Vrndavana, Nanda Maharaja and Yasoda-mayi, Radharani, gopis, the cowherdsmen, boys, cows, calves, trees, they do not know that Krsna is God. You have read in Krsna book, sometimes when Krsna does something wonderful, they take Him as a wonderful child, boy, that’s all, or child. They do not know that Krsna is God.

But they love Krsna more than anything. They do not know except Krsna. That is wanted. Not very much philosophy. Whether Krsna is God or not, whether the symptoms of God are there or not, the Vrndavana-vasi, inhabitants, they do not care for it. Krsna may be God or a man, but they love Him. That’s all. That is wanted.

We have to increase our love for Krsna; therefore this worship, temple worship. If you always be engaged in Krsna’s service, naturally you develop love for Krsna. That is wanted.

From Srila Prabhupada’s lecture on February 10, 1969, Los Angeles